THE EFFECT PERCEIVED OF SERVICE QUALITY, PERCEIVED OF WEBSITE QUALITY, AND PERCEIVED OF WEBSITE REPUTATION ON PURCHASE INTENTION: THE MEDIATION ROLE OF TRUST IN ONLINE SHOPPING

نویسندگان

چکیده

This study aims to determine the effect of perceived service quality, website and reputation on purchase intention through mediating role trust in online shopping. research uses a quantitative method with Smart PLS software. A variable measurement scale is carried out using likert scale. The sample this were university students general public an age range 17-56 years who had used e-commerce application. Dissemination questionnaire link. total 103 tabulations questionnaires collected analyzed successfully. object analysis or shopping service. analytical validity reliability test, coefficient determination test (adjusted r-square), hypothesis testing. results prove that has intention. Trust bond between

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ژورنال

عنوان ژورنال: International Journal of Economics, Business and Accounting Research

سال: 2022

ISSN: ['2614-1280', '2622-4771']

DOI: https://doi.org/10.29040/ijebar.v6i2.5208